On July 30, the Expert Commission of Russian Export Centre (part of VEB.RF) selected 5 companies to exhibit their products in the permanent demonstration and tasting pavilions in China, the UAE, as well as in the pavilion of the Arab Republic of Egypt to be opened in the second half of 2021.
At the eighth meeting in 2021, the members of the Commission examined 6 applications from 5 companies, of which 3 applied to be presented in China, 2 – in the UAE, and 1 – in Egypt. The companies produce various products: fruit marshmallows, snacks, seeds, breakfast cereals, confectionery, and premium quality black caviar.
The Expert Commission approved all 6 applications. Products of the following companies will be presented in the REC tasting pavilions:
1. Akon Food LLC under the ‘Granny Knows’ (‘Babushka Znayet) trademark will present its marshmallow in the China pavilion;
2. Russian Caviar House Group (RTF DIANA LLC production company) will place sturgeon caviar in the pavilion in the UAE;
3. BELOGORE confectionery factory will send its baked confectionery products to the pavilions in the UAE and the PRC;
4. Pritvorov N.A. individual entrepreneur that supplied goods under the ‘Vkusnyashkin Mir’ brand name will present ready-made breakfasts, such as filled pillows, in the pavilion in China;
5. Solomon-Trade LLC will present snacks, namely fried sunflower and pumpkin seeds, peanuts, roasted candied nuts in the pavilion in Egypt.
“Offline presentation is one of the most effective tools in modern marketing. Tasting pavilions allow Russian producers to declare themselves, show their best products to foreign consumers and importers, and meet entrepreneurs from other countries. Our main goal in selecting products is to take into account the peculiarities of local food culture so that the placement of goods would bring exporters the maximum result and new contracts,” Alexey Solodov, Vice President of REC JSC.
List of countries with permanent demonstration and tasting pavilions for agro-industrial complex products:
- the People's Republic of China, Shanghai
- the United Arab Emirates, Dubai
- the Socialist Republic of Vietnam, Ho Chi Minh City
- the Arab Republic of Egypt, Cairo (New Cairo)
The main advantages for Russian companies when placing products in pavilions:
- free infrastructure (space, equipment, maintenance, booths, and other equipment);
- promotion and marketing support of the pavilions by REC;
- services on searching for potential buyers by REC;
- assistance in carrying out promotions within the pavilions from REC.
Learn more about how to apply by following the link