Aleksey Kozhevnikov, Senior Vice President, REC, and Tao Sha, General Director, Epindou, a Chinese company, have signed, on the sidelines of EEF-2019, the agreement on opening the dedicated grocery store selling Russian national food. The store will opens inTmall Food & Fresh – food segment of Tmall.com, one of China's largest B2C platforms that is part of Alibaba Group, the well-known Internet giant.
The national flagship store will become the platform where manufacturers will be able to present their product, avoiding the complicated and time-consuming process of opening a store of their own. This is a new project of Alibaba Group, part of the global import strategy which was announced last November on the sidelines of the Chinese First International Import EXPO. Currently, stores selling goods from New Zealand, Malaysia, Singapore are being launched in pilot mode .
Epinduo, the company specializing in sale of Russian goods to the People's Republic of China, has been accredited as operator of the national store selling Russian goods. Epinduo translates from Chinese as "plenty of Russian goods". Epinduo is represented in the major trading platforms in China such as Tmall, JD, 1688, Pinduoduo, ShouQ, Pinduoduo, Wechat, a multifunction messenger, and also has its own online platform Epinduo.com and a network of retail outlets selling Russian products. The company sells Russian goods worth up to 4 million rubles daily. This June, Epinduo online store was awarded by JD.com as the best store selling imported food on the platform.
Setting the environment and providing the opportunities for development of Russian exports via e-commerce channels has become one of the priorities for REC Group. In this context, the most promising are intra-Chinese electronic trading platforms with total monthly traffic of up to 1 billion calls. At the same time, since 2014 food exports to China have been steadily growing, and in 2018 their rates exceeded one billion dollars.