Export efforts of Russian manufacturers of children’s goods was discussed at the Congress of the Children’s Goods Industry
On 19 November 2020, the “Export 2.0: The Soft Power of Russian Childhood” plenary session was held at the Congress of the Children’s Goods Industry organized by the Ministry of Industry and Trade of the Russian Federation and the Association of Children’s Goods Industry Enterprises (ACGI).
Nikita Gusakov, General Director of EXIAR JSC, Senior Vice President of REC, was one of the congress speakers.
The key topic addressed at the Congress was a possibility for integrating Russian children’s goods and services into the global value chains of domestic enterprises, as well as the possibilities of education, culture, and leisure for exporting children’s goods and services. At the same time, the participants raised the question of how Russian children’s products, which are in demand on the international market, contribute to the formation of Russia’s global image as an open and progressive state.
In his speech, Nikita Gusakov emphasized the fact that it is necessary to focus on strengthening and demonstrating projects that have already proven themselves in the international market when promoting external relations.
“We are firmly convinced that it is necessary to “sum strengths”. We have successful brands, primarily in the animation market, that have conquered a serious niche in the international market. We need to add up this success and multiply it by the indicators of Russian manufacturers of toys, baby food and licensed products,” the expert explained and added that REC has launched a new support measure in the form of a subsidy for the content customization to external markets.
It is worth reminding that the Congress of the Children’s Goods Industry was held on 18 - 20 November. The event was attended by representatives of federal and regional authorities, business, scientific, public and cultural institutions. The Congress was held online due to the restrictions imposed as a result of the coronavirus pandemic.