On November 6, during CIIE (China International Import Expo), Alibaba Group announced its plans to organize purchase and import to China of foreign-made goods, for a sum in the order of 200 billion US dollars, from over 120 countries within the next 5 years. Andrey Slepnev, Director General of the Russian Export Center, represented the Russian Federation in the official ceremony.
The large-scale import strategy was presented by CEO of Alibaba Group Daniel Zhang during Global Cross-Border Import and Supply Chain Leadership Summit organized by Alibaba Group in concert with the China Council for the Promotion of International Trade (CCPIT).
Representatives of 20 key partner-states, Russia among them, took part in the project launch ceremony. The Russian Federation was represented by Andrey Slepnev, Director General of the Russian Export Center.
Participants of the official ceremony included, among others, CEO of Australian Trade and Investment Commission Stephanie Fahey, CEO of ProMéxico Paulo Carreño, Deputy Prime Minister of Belgium Kris Peeters, and Minister of Agriculture of Canada Lawrence MacAulay.
According to the report that was prepared in consultation with the China Chamber of International Commerce, development of e-commerce in China indicates significant growth of the share of import operations, which experienced more than fivefold increase between 2014 and 2017. During the same period, the number of buyers on Tmall Global – Alibaba’s platform for cross-border e-commerce – increased tenfold, the report emphasizes.
Globalization is one of Alibaba's most critical long-term growth strategies. Leveraging Alibaba’s innovative technology and robust ecosystem, we are committed to making global trade more inclusive and fulfilling our mission to make it easy to do business anywhere in the digital era
After declaring their long-term commitment to globalization, Alibaba Group confirmed it was ready to focus all efforts on satisfying the growing demand of Chinese consumers with medium to high income for high-quality imported goods, including those from Russia.
It should be mentioned that products labelled "Made in Russia" are actually in demand among Chinese consumers. Russian food products, such as chocolate, confections, beer and mineral water, are especially popular. Russian products enjoy a very positive image within Chinese market: they are considered "green" and made predominantly of natural components.
Russian Export Center, as the national institute for export development, is ready to become the strategic partner for Alibaba Group’s import project in Russia. Supporting Russian companies in their participation in e-commerce is one of our priorities along with realization of import potential of small and medium businesses. E-commerce is one of the simplest and fastest ways to start export which is especially relevant for Asian markets where electronic trade platforms accumulate millions of buyers on a daily basis. We intend to provide assistance not only in launching Russian exporters on electronic marketplaces, including those of Alibaba Group, but also in supporting export shipments by leveraging all REC’s means and tools – from consulting services to special support programs focused on logistics, certification, and patenting. I am confident that we will continue our cooperation with Alibaba Group in the light of new initiatives and plans
As part of joint initiatives of the Russian Export Center and Alibaba Group, the parties used the CIIE space to announce the launch of Russian virtual pavilion on Tmall.com – the platform with monthly user traffic of 450 million, intended for companies registered in China, in addition to a pavilion on Tamll.hk – a specialized cross-border trade platform with approximately 6 million users per day. Besides, a joint seminar for Russian companies was organized at the REC’s booth that focused on export via e-commerce channels. REC Managing Director for International Development Anna Belyaeva and Business Development Director of Alibaba.com Martin Wang gave keynote speeches. Following up on the seminar, a bilateral meeting was held, with Mrs. Belyaeva and Mr. Wang among participants, to discuss possible practical steps in development of cooperation in the context of Alibaba Group’s newly launched import strategy.