Thanks to the trio of cheerful fans who after the Russia-Spain football match became a joke meme, our national headgear is known all around. The project of the Russian Export Center "Made in Russia" can make it even more popular.
Kokoshnik is one of the symbols of Russia that is constantly popular with tourists. Tatyana Dombrovskaya, the founder of the "Patriotka" brand, says that kokoshniks became relevant at the student's party and the red carpet, at the office and in school, at a charity event and a family party.
Now our customers are not only people from Russia but also from Kazakhstan, Belarus, Germany, USA, and the UK. Designer performance does not leave anyone indifferent. Our culture should not be forgotten; however, in order to make kokoshniks live in the 21st century it is necessary to make them as fashionable as possible. We plan to participate in the project of the Russian Export Center "Made in Russia" in order to get additional marketing and PR-opportunities to promote our brand on foreign markets
Vera Podguzova, the Managing Director for External Relations and Communications of the REC Group, noted that the export of kokoshniks can be facilitated by a unique design embodiment that becomes a significant competitive advantage. In addition to stimulating and supporting export deliveries, the labeling "Made in Russia" is intended to help.
This is a symbol of reliability and quality, because before getting a label you need to pass a two-level verification system. Only the best of the best get it. Companies of various sectors, from food manufacturers to developers of innovative lighting devices, are certified and get the right to place a bird in the colors of Russian tricolor on their goods
The head of the company "Museum Workshop of Russian Kokoshnik and Traditional Costume" Vladlena Grinblat also shared her successes – her accessories are in demand in France, Belgium, USA.
Our kokoshniks are so beautiful and commonly used that they suit even the most creative outfit. They are created in order to turn any woman into a magnificent beauty