The Expert Commission of Russian Export Center (part of VEB.RF) has selected five more companies that will display their products in tasting pavilions in China, the United Arab Emirates, and Egypt.
At the meeting dedicated to the selection of companies, which will exhibit their products in the REC pavilions abroad, the Commission has examined six applications from five companies, of which one to the pavilion in China, three to the pavilion in the United Arab Emirates, and two to the pavilion that is being prepared for opening in Egypt. Applications were submitted by the manufacturers of instant food products, nut butter and mixtures, drinking water, confectionery, and healthy products.
Following the examination, the Expert Commission decided to approve the applications of Unitron Prom, Melas, Gurmarka, Obyedinennye Konditery, and Baikal Aqua.
Unitron Prom LLC will display its nuts and peanut butter in the pavilion in Dubai. Melas LLC will display healthy foods. Gurmarka LLC will send instant mashed potatoes to the pavilion in Shanghai. Obyedinennye Konditery LLC will place confectionery products in a pavilion in New Cairo. And Baikal Aqua LLC will send bottled water to two pavilions in Dubai and New Cairo.
“Placement of food products in the REC pavilions is one of the most demanded support tools among manufacturers. This is primarily due to the infrastructure of the sites, which contributes to the promotion of our companies in the Asia-Pacific region and the Middle East. Placing products in the pavilion gives a company a good opportunity to acquaint potential buyers with its products and expand its presence in foreign markets. Each pavilion has a base of potential customers, which includes distributors, representatives of retail chains and the HoReCa segment, trading companies, supplying both to domestic markets and third countries,” Aleksey Solodov, Vice President of REC JSC.
Russian Export Center JSC (REC, part of VEB.RF) is a state institution for the support of non-resource export. It consolidates a group of companies that provide Russian exporters with a wide range of financial and non-financial support measures. The REC Group integrates the Russian Agency for Export Credit and Investment Insurance (EXIAR JSC), EXIMBANK OF RUSSIA JSC, and ANO Export School, which makes it possible to ensure the availability of the product portfolio that satisfies the needs of various exporters at different stages of the export cycle, from ideation to payment for exported goods and services.
REC is implementing a program on the creation of permanent tasting and demonstration pavilions of Russian food products in foreign countries. List of locations for permanent demonstration and tasting pavilions of agricultural products:
- People’s Republic of China, Shanghai
- United Arab Emirates, Dubai
- Socialist Republic of Vietnam, Ho Chi Minh City
- Arab Republic of Egypt, Cairo (New Cairo).