Success story: Smolensk manufacturer established the export of perlo-concrete slabs for 5 countries within six months
Trade Profi, a company from Smolensk, established the export of its products to 5 countries within six months within the framework of the national business support project. The plant produces moisture-resistant perlite concrete slabs for house erection and wall cladding. In 2020, the Export Support Center financed the international certification of products from the Smolensk manufacturer. This allowed the start of export sales. Belarus was the first country that approached. Today perlo-concrete slabs by Trade Profi are used at construction sites in Armenia, Azerbaijan, Kyrgyzstan, Latvia, and Belarus.
A well-known German concern produces similar building materials. However, the domestic product is better and its price is 30% lower.
“Customers in different countries use our products for at different facilities. For example, partners from Azerbaijan are reconstructing one of the mausoleums in Baku with our slabs. In Kyrgyzstan, our slabs are used to decorate the facades of residential buildings. A Lithuanian buyer sells our panels to developers in the Baltics, - Mikhail Lysak, manager of Trade Profi says, - recently, we have sent free product samples to Mongolia through the Smolensk Export Support Center. Now we are waiting for the assessment. In the future, the same partner will sell them to Iran”.
Significant results were achieved by the participation of the enterprise in the reverse business mission called “Export potential of the Smolensk region for the EAEU countries”, which was organized by the Center on 26 March 2021. A week after negotiations in Smolensk, the company signed a contract with an Armenian buyer for 13 million rubles. As part of the business mission, the Center not only brought potential foreign buyers from Armenia, Belarus, and Kazakhstan to Smolensk but also organized their visits to production facilities, negotiations, and dispatch of samples.
The Smolensk manufacturer has promising partners not only abroad. Its materials are actively used in Russia and play an important role in import substitution in the building materials market. For example, the management is now negotiating the supply of slabs for finishing several Moscow metro stations and passages. These slabs were also used to decorate the Perm Engine Plant, the Ural Works of Civil Aviation, and the Tver Suvorov Military School.